Quite interesting overview by Eric Musgrave from Fashion Association of Britain (FAB) and independent fashion retailers Lyn Wiltshire of Loula Lingerie and Natalie Peters of Amabo Boutique. No surprises so far, the recession naturally makes people try to spend less. Brands that have won their loyalty, especially in the elder womenswear category, are turning to be successful. Also, every detail matters: even the packaging makes a difference in determining the customers’ preferences and positive perception of a brand. Last but not least, the “Know your audience” rule is not to forget, the more comfortable and special you make your audience feel, the better – or as they say: “Give, and you will be given”.
The feeling of the catwalk… I mean, I can not even describe that, it’s like a flow of adrenalin when the lights are on, the music is vibrating and the models are taking over the scene… That’s where I would like to be one day, I want to say: “Yes, I am shooting on London Fashion Week tomorrow.”…… dream big : )